In 2016, William founded Equation Events whose customers include: Nike, 3M, CapitalOne, & Verizon. Prior to that William helped numerous tech startups grow, including companies backed by Andreessen Horowitz, FLOODGATE, & Techstars. His work has been featured in the NYT, Adweek, Mashable, VentureBeat, & ReadWriteWeb. Additionally, he’s spoken at General Assembly, Capital Factory, Podcamp Nashville, & University Of Texas At Austin. In additional to consulting, speaking, and building companies, William has angel invested in 20+ startups including Sandbox VR - #1 VR arcade in the world. William is a voracious learner. He loves breakfast tacos, college football, dogs, music, and short emails.
Equation is a vibrant collective of event enthusiasts on a mission to breathe new life into corporate events. As your event partners, we are committed to going above and beyond to ensure you exceed your event goals. We’re not just service providers - we’re visionaries, curators of experiences that leave attendees wanting more.
Our Expert Event Entertainment Team (EEET) is ready to help you find the final pieces to complete your event vision. Whether that means implementing an existing crowd-pleaser, or coming up with an entirely new event activation, we can’t wait to get started.
At Equation, we’re all about flexibility. There’s no (good) one-size-fits-all event experience, so we’ll never deliver a cookie cutter plan for you and your guests. At the end of the day, what do you want your event to achieve? Whatever your answer is, that’s what we want too!
This is the big one. No matter what your other goals may be, you can't go wrong leaving people grinning from ear to ear.
Telling your story is important, and we’re here to help you build a full experience around it that guests will line up to engage with.
Want to pump up the volume at your next event? We’ll help transform a “fear of commitment” (FOC) to a “fear of missing out” (FOMO).
Our experiences are designed to drive leads, and who doesn’t love more leads? We’ll help you maximize foot traffic and keep the leads pouring in.
Are you (or your client) a fun, cutting-edge, industry leader? Then your events should reflect that. We’ll help take what’s already great about you and apply it to your next event.
Whether you’re working to recruit new team members or reward your current squad for a job well done, we’ll help you create something awesome
From Chicago to Sioux Falls, there’s a high likelihood that we’ve shared some Equation event love where you are. And if not, let’s go ahead and make it happen! No matter where you’re going, we can’t wait to learn more about your event.
Albuquerque
Anaheim
Anchorage
Atlanta
Aurora
Austin
Arlington
Bakersfield
Baltimore
Boston
Buffalo
Chandler
Charlotte
Chicago
Cincinnati
Cleveland
Colorado Spring
Columbus
Dallas
Denver
Detroit
Durham
El Paso
Fort Wayne
Fort Worth
Fresno
Garland
Gilbert
Glendale
Greensboro
Indianapolis
Irvine
Irving
Jacksonville
Jersey City
Kansas City
Laredo
Las Vegas
Lexington
Long Beach
Los Angeles
Louisville
Lubbock
Madison
Memphis
Mesa
Miami
Milwaukee
Minneapolis
Nashville
Newark
New Orleans
New York City
Norfolk
Oakland
Oklahoma City
Omaha
Orlando
Philadelphia
Phoenix
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Plano
Portland
Raleigh
Reno
Riverside
Sacramento
Saint Paul
San Antonio
San Diego
San Francisco
San Jose
Santa Ana
Scottsdale
Seattle
Stockton
St. Louis
St. Petersburg
Tampa
Toledo
Tucson
Tulsa
Virginia Beach
Washington DC
Wichita
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Winston-Salem
